Canada Goose Announces Executive Promotions for Ana Mihaljevic and Carrie Baker

Mihaljevic Appointed President, North America and EVP Sales Operations Planning; Baker Promoted to President, Brand Commercial

Canada Goose Holdings Inc. has announced two key executive promotions that will further strengthen the company's leadership team. Ana Mihaljevic will assume the dual role of President, North America and EVP Sales Operations Planning, expanding her current operational leadership experience in Canada. Meanwhile, Carrie Baker will take on a newly created role as President, Brand Commercial.

In her new role, Mihaljevic will oversee all aspects of Canada Goose's North American business, including sales, operations, and marketing. She has been with the company since 2014 and has played a pivotal role in the development and growth of its Canadian operations. Under her leadership, Canada Goose has become a consumer-facing brand while upholding its renowned functionality and authenticity. She has also been instrumental in developing international markets and building a world-class team.

As President, Brand Commercial, Baker will be responsible for leading the company's brand strategy, marketing, product development, and creative direction. She joined Canada Goose in 2018 as SVP Global Marketing and has since been a driving force behind the company's successful brand repositioning and growth. Baker's expertise in brand building and storytelling will be invaluable as Canada Goose continues to expand its global presence.

These promotions demonstrate Canada Goose's commitment to investing in its people and fostering a culture of growth and innovation. Mihaljevic and Baker's leadership and experience will be crucial as the company embarks on its next phase of global expansion.